At the recently held 2023 China Brand Day event, Minivision Technology (Jiangsu) Co., Ltd. made an appearance on site and received widespread attention. The theme of this Chinese Brand Day is "Brand New Power, Quality New Life". Brands are important carriers of quality, technology, reputation, and culture, and are one of the core elements in promoting high-quality economic development and enhancing international competitiveness.
Minivision Technology Intelligent Vision Full Scene Technology
Minivision Technology (Jiangsu) Co., Ltd. (hereinafter referred to as Minivision Technology) is one of the representative enterprises in the artificial intelligence industry of Jiangsu Province, and also a national level specialized and innovative "little giant" enterprise. In recent years, Minivision Technology has focused on technological innovation and has accumulated six categories of algorithms. It has a total of over 300 core technology patents and soft works, possessing strong technological "soft power" and outstanding performance.
China Industry Daily interviewed Li Fu, the brand leader of Minivision Technology (Jiangsu) Co., Ltd. Li Fu first introduced the development process of the enterprise's brand: Minivision Technology is different from other AI companies that focus on large and comprehensive platform construction, and we are more focused on deep exploration of vertical scenes. In recent years, Minivision Technology has continuously expanded in the field of digital governance, deeply cultivating scenarios such as smart communities, smart cities, and smart transportation. A nationwide smart community benchmark project has been implemented in Jiangsu Province, covering over 1000 residential areas, and more than ten urban visual centers have been established in provinces and cities such as Jiangsu, Zhejiang, and Shanghai. In the outbreak of the epidemic in 2019, Minivision Technology launched facial recognition algorithm products with masks in just one week, quickly establishing a foothold in the market and establishing Minivision Technology's brand image.
The path of a brand only has a starting point, no ending point. The rapid progress of information technology is urging us to quickly enter an era of robots and the explosion of the metaverse. To become a good brand of "Minivision Technology", it is necessary to focus on the medium to long term, accelerate research and development around core technologies such as AIGC, digital people, and industry models, and create higher value for the enterprise.
So, in order for Chinese brands to "stand firm" and "make a noise", promoting the craftsmanship spirit of quality first and striving for excellence, and forming a unique comparative advantage of the enterprise itself is the key. What are the advantages of the enterprise? What efforts have been made to improve product quality? Li Fu said: For technology companies, only by doing well in technology can they ensure high-quality development. Minivision Technology has always focused on technology research and development, not only winning honors such as the Jiangsu Provincial Computer Vision Engineering Research Center and the Jiangsu Provincial Science and Technology Award, but also ranking second in the NIST International Human Face Recognition Competition FRVT Open Scene in the world. Recently, it has also won the MOT17 and MOT-HT21 double track championships against international giants in the multi-objective tracking MOT international competition Military. At the same time, we also attach great importance to intellectual property and patent achievements. Since its establishment for 8 years, Minivision Technology has accumulated over 300 core technology patents and soft works, and this achievement is also commendable in the same industry.
From the "Jiangsu Provincial Science and Technology Award" to the MOT Challenge Double Track Champion, in recent years, Minivision Technology's brand influence has steadily increased, becoming a shining business card in the artificial intelligence industry of Jiangsu Province, helping to promote high-quality economic development in Jiangsu.
Brand is an important manifestation of enterprise and regional competitiveness, and also an important resource for winning the market. How should enterprises seize opportunities to enhance brand competitiveness, reputation, and influence? Li Fu stated: Firstly, quality should be the primary issue that Chinese enterprises need to pay attention to. Quality is fundamental and also the lifeblood of a company. We need to create products with excellent technology and obvious advantages, and provide consumers with more comprehensive and humanized services. Secondly, we need to strengthen technological innovation and continuously improve innovation capabilities. Especially in the wave of information technology revolution, enterprises should strive to seize the opportunities brought by technology, learn to use big data, cloud computing Artificial intelligence and other information technologies promote the transformation of enterprise intelligence and digital transformation, and activate the "key increment" of brand transformation and development. Thirdly, 'the aroma of wine is also afraid of deep alleys'. Enterprises should learn to expand their brand promotion volume and showcase themselves on a larger stage. China Brand Day has built a national level platform for us to showcase our corporate image. As enterprises, we must seize every opportunity to showcase and spread the business card of "Chinese brands" further and more widely.
As the brand leader, Li Fu also stated: "Currently, Minivision Technology is in a stage of rapid growth and development, and the artificial intelligence industry is undergoing disruptive changes. We are facing great challenges, and there are many opportunities among them. To survive in a complex environment, live well, and establish the brand of" Xiaoshi Technology ", we need to start from three aspects. One is to continuously strengthen our capabilities and focus on key technologies, core technologies, and products. The second is to adhere to investment in value based production factors, attract talents, gather resources, ensure continuous innovation and breakthroughs in key core technologies, maintain the brand value of Xiaoshi Technology, and continuously consolidate the company's advantages in industry, market, and capital. Thirdly, we need to find the right direction and work diligently in areas we excel in, such as smart cities, smart communities, and smart mines. At the same time, we need to remain sensitive to the industrial environment, promptly identify major directions, and seize major opportunities
A ten-year enterprise, a century old brand. A resounding brand should have both technology and quality, as well as a layout and a sense of responsibility. What is a valuable and structured Chinese brand? Li Fu believes that as a high-tech innovation enterprise, the value we hope to create can solve a practical pain point in people's lives from a young age, making some people's lives more convenient and humane. For example, building a smart community can solve daily problems such as high-altitude throwing, overflowing garbage cans, and managing people and cars in the community, making people's living environment safer and more comfortable.
On this basis, we hope to use the new generation of information technology to solve certain common pain points and benefit more people's lives, such as building a modern smart city, using artificial intelligence to improve urban management level, making transportation roads smoother, making industrial production safer, and making urban operations more efficient.
I hope that artificial intelligence can penetrate into various industries and create industry level, expert style artificial intelligence products, such as AI big models and the construction of AGI (General Artificial Intelligence), so that technology can benefit everyone and promote human society towards digitization and intelligence.
In this continuous and gradual process, actively practicing the corporate value that a high-tech company should have and promoting "technology for the better". As a high-tech enterprise born and bred in China, our innate "cultural genes" flow in our blood, which is the driving force for telling the story of Chinese brands well. We also hope to contribute to the positive results of Chinese brand construction.
The value of a brand is self-evident. For a company, a brand represents its comprehensive competitiveness. For a region or even a country, a brand is an important carrier of quality, technology, reputation, and culture, and is one of the core elements to promote high-quality economic development and enhance international competitiveness.
The original intention of China Brand Day was to showcase the image of Chinese brands and tell the story of Chinese brands well. On this stage, it can be seen that Chinese enterprises have been focusing on quality production in recent years, researching key technological innovation, improving innovation energy efficiency, and continuously promoting cultural shaping, transforming "Made in China" butterfly into "Created in China", and upgrading "Chinese products" to
"Chinese brands". In the field of high-tech, China's "smart" brand has also been polished, winning the favor of many domestic and foreign consumers.
Brands record history and also witness it. The rise of Chinese brands is the result of high-quality development and down-to-earth "going global" of Chinese enterprises, and is also an important symbol of high-quality development of the Chinese economy. Minivision Technology also hopes to take the responsibility of science and technology enterprises to write a significant contribution to national brands and to promote Chinese path to modernization with high-quality development.
As a representative enterprise in the artificial intelligence industry of Jiangsu Province, Minivision Technology continuously pursues innovation in new product research and development, core technology research and development, and continuously explores segmented scene needs, actively promoting the implementation of AI technology in the industry, and benefiting thousands of industries. In the future, we believe that Minivision Technology will also solidly promote the construction of technology brands, promote innovative high-quality development in Jiangsu, and help Chinese brand construction achieve stability and progress. (Xing Dan)
Editor: Li Qiannuo
Editor in Chief: Xing Dan
Reviewed by: Zhang Yongjie
This article is reprinted from China Industry Daily. The original website is:http://www.cinn.cn/pinpaizhiliang/202305/t20230522_269108.shtml
